Mah Sing Group Bhd will remain focused on affordable homes, priced below RM1mil, especially in the Klang Valley, due to the overall cautious sentiment.
Managing director and group chief executive, Tan Sri Leong Hoy Kum said on Thursday: “We have to sell what people want to buy and our strategy of reaching out to the mid-range mass market is in line with current market needs amidst the challenging property market.”
The company’s pricing strategy for 2015 is that 84% of planned residential launches will be below RM1mil.
Leong said the industry was cautious despite that the fundamentals remained intact.
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Managing director and group chief executive, Tan Sri Leong Hoy Kum said on Thursday: “We have to sell what people want to buy and our strategy of reaching out to the mid-range mass market is in line with current market needs amidst the challenging property market.”
The company’s pricing strategy for 2015 is that 84% of planned residential launches will be below RM1mil.
Leong said the industry was cautious despite that the fundamentals remained intact.
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