Pedestrians glued to their smartphones were given something else to look at this week, as officials in Seoul launched a safety campaign to keep them from walking into busy traffic.
Smartphone-related collisions between pedestrians and vehicles in South Korea have more than doubled in five years to around 1,000 reported incidents in 2014, according to the Transportation Safety Authority.
The problem is especially acute in a country where smartphone penetration currently stands at around 80% of the population, most of whom seem intent on mastering the art of walking and texting.
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Smartphone-related collisions between pedestrians and vehicles in South Korea have more than doubled in five years to around 1,000 reported incidents in 2014, according to the Transportation Safety Authority.
The problem is especially acute in a country where smartphone penetration currently stands at around 80% of the population, most of whom seem intent on mastering the art of walking and texting.
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