Tuesday, 26 July 2016

Price war among airlines intensifying, lower fares seen

Price competition in the aviation sector is set to intensify moving forward, according to CIMB Research.

The research house believes that this could happen from the fourth quarter onwards.

“There are clear signs that competition will intensify in 4Q16 and 2017. The new Malaysia Airlines Bhd chief executive officer Peter Bellew recently said that MAS will have to address chronically-low load factors which averaged below 70%,” CIMB Research said.

“It will soon price 15%-20% of its seat inventory at lower fares, in an effort to wrest back market share.

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