Brahim's Dewina Group, owner of the Brahim's brand, is optimistic that exports will account for more than 60 per cent of the company's business when the Trans-Pacific Partnership Agreement (TPPA) is fully implemented.
Group Managing Director Nur Fatin Ibrahim said that TPPA would help lessen the tax burden on the company and make exports more competitive.
"For example, we are already marketing our products in Japan but rice-based products attract double taxation there.
"Therefore, when TPPA is fully implemented, we hope it will make our products more affordable," she told reporters after the launch of Brahim's new range of sauces.
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Group Managing Director Nur Fatin Ibrahim said that TPPA would help lessen the tax burden on the company and make exports more competitive.
"For example, we are already marketing our products in Japan but rice-based products attract double taxation there.
"Therefore, when TPPA is fully implemented, we hope it will make our products more affordable," she told reporters after the launch of Brahim's new range of sauces.
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