AirAsia is the highest ranked Malaysian brand in the 2015 Asia’s Top 1000 Brands survey done by Campaign Asia-Pacific and Nielsen.
According to the latest annual study, AirAsia rose from 43rd spot last year to number 34 now, its highest ranking in the poll’s 12-year history. Market research firm Nielsen estimated the low-cost carrier’s advertising spending in the region at US$146.67mil (RM540.8mil) last year.
AirAsia is not only the top Malaysian brand but also the top overall airline brand in the region. And it has occupied that coveted spot every year since overtaking Singapore Airlines back in 2010.
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According to the latest annual study, AirAsia rose from 43rd spot last year to number 34 now, its highest ranking in the poll’s 12-year history. Market research firm Nielsen estimated the low-cost carrier’s advertising spending in the region at US$146.67mil (RM540.8mil) last year.
AirAsia is not only the top Malaysian brand but also the top overall airline brand in the region. And it has occupied that coveted spot every year since overtaking Singapore Airlines back in 2010.
Click Here To Register For Free Trial Services OR Give A Missed Call : +6531581402 Follow Us On Twitter : www.twitter.com/epicresearchmy Like Us On Facebook : www.facebook.com/EpicResearchMalaysia Need Any Assistance Feel Free To Mail Us at : info@epicresearch.my
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