Parkson Holdings Bhd has invested about RM100mil into a rebranding exercise that will see the brand enter new areas including food and beverage, beauty and gourmet supermarkets.
In Malaysia, the move is aimed at boosting sales, which have slowed following the implementation of goods and services tax (GST) and due to the weaker ringgit.
Parkson Retail Asia non-executive director Datuk Magic Lee said the group expected sales to fall as much as 15% after GST came into effect.
The group is also introducing three affordable “fast fashion” South Korean labels under its brand in Malaysia, targeting sales of RM60mil in the first 12 months after its launch. The stores will open on Nov 27.
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In Malaysia, the move is aimed at boosting sales, which have slowed following the implementation of goods and services tax (GST) and due to the weaker ringgit.
Parkson Retail Asia non-executive director Datuk Magic Lee said the group expected sales to fall as much as 15% after GST came into effect.
The group is also introducing three affordable “fast fashion” South Korean labels under its brand in Malaysia, targeting sales of RM60mil in the first 12 months after its launch. The stores will open on Nov 27.
For Free Signals and other KLSE online updates, click here OR Give A Missed Call : +60350219047 Follow Us On Twitter : www.twitter.com/epicresearchmy Like Us On Facebook : www.facebook.com/EpicResearchMalaysia Need Any Assistance Feel Free To Mail Us at : info@epicresearch.my
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