Saturday, 28 May 2016

Grocery list helps shoppers resist temptations

IF you think only restaurants know how to get you to spend more money, you are mistaken. Supermarkets are an even better laboratory for psychologists and marketers.

The CCTV and your mobile phone can even be used to monitor exactly how you move through the supermarket and how you respond to the various methods that supermarkets employ to get you to spend more. No wonder (international) supermarkets start to look more and more similar!

It is no coincidence that several grocers in the high end malls all have their fruit and vegetables placed at the entrance.  As fruit and vegetables are easily damaged, it doesn’t make any sense for the customer.

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