Monday, 23 May 2016

Singapore pizza chain banks on Sarawak to drive Malaysian expansion

Singapore-based pizza chain Pezzo is riding on the exponential growth of its market in Sarawak to drive the business in neighbouring Sabah and penetrate the market in Peninsular Malaysia.

Borneo Oil Bhd, which owns the SugarBun restaurant chain, is the master licensee for Pezzo in East Malaysia, via wholly-owned unit SB Supply Logistics Sdn Bhd.

Executive director Raymond Teo Kiew Leong said Pezzo pizza was expanding at a faster speed than anticipated due to its growing popularity and wide acceptance by consumers.

“There are currently 42 franchised Pezzo outlets in Sarawak, with more than half of them in Kuching. There are two outlets in Kota Kinabalu, Sabah,” he told StarBiz.

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