Monday, 6 June 2016

Astro to grow reach

Astro Malaysia Holdings Bhd is targeting to serve 90% of Malaysia’s households and increase its average revenue per user (arpu) to RM119 in five years’ time.

Astro’s free satellite TV service, NJOI, which is also Malaysia’s first free satellite TV service, is expected to be the driver of Astro’s reach growth, besides its pay TV model.

“Customer reach is extremely important for us to get scale, because scale brings with it the ability to price and compete from a cost-effective basis.

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