Wednesday 20 July 2016

Malaysia Airlines tries to regain lost market share, lower fares seen

There will be no more staff and route cuts for Malaysia Airlines Bhd (MAS) but a period of refinement with lower fares for the Economy Class as the carrier tries to regain market share it has lost over recent years.

MAS will add six to seven new destinations next year, mostly flights into North Asia from KLIA2, Sabah and Sarawak, which will allow the airline to tap new segments of the market as it expands further into growth markets which are in the four-to-eight-hour flying radius.

With passenger loads below 70% currently, MAS chief executive officer Peter Bellew said in his first media briefing since his appointment as CEO over two weeks ago that “we need to aggressively push our product... that is our biggest priority now”.

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