Online shopping is gradually becoming the new normal for Malaysians, with almost half of Malaysian consumers making online purchases at least monthly, according to PricewaterhouseCooper (PwC)'s Total Retail 2016 Survey (Southeast Asia report).
In a statement, PwC said the growth is encouraging considering that Malaysian consumers are relatively new to the online marketplace.
PwC said South-East Asian consumers are leading the world in usage patterns of mobile phones to make purchases, where 66% of consumers in Malaysia and Singapore each and 73% in Thailand use their phones to make purchases, compared with the global average of 54%.
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In a statement, PwC said the growth is encouraging considering that Malaysian consumers are relatively new to the online marketplace.
PwC said South-East Asian consumers are leading the world in usage patterns of mobile phones to make purchases, where 66% of consumers in Malaysia and Singapore each and 73% in Thailand use their phones to make purchases, compared with the global average of 54%.
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