Eager Japanese rushed to their phones on Friday to start hunting as Pokemon GO, the hit Nintendo-backed smartphone game, finally launched in Japan, home of the colourful cartoon characters.
The game has been an unexpected, runaway success from Spain to Australia, doubling Nintendo's value since the game's launch in the United States earlier this month.
Japan, however, had been made to wait, as Niantic, the developers behind the game, and Nintendo sought to ensure servers would withstand the game's popularity. Finally, after days of rumours, it launched on Friday.
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The game has been an unexpected, runaway success from Spain to Australia, doubling Nintendo's value since the game's launch in the United States earlier this month.
Japan, however, had been made to wait, as Niantic, the developers behind the game, and Nintendo sought to ensure servers would withstand the game's popularity. Finally, after days of rumours, it launched on Friday.
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