Thursday, 21 July 2016

Pokemon Go seen making billions for Apple

Apple Inc stands to rake in US$3 billion in revenue from the Pokemon Go craze in the next one to two years as gamers buy "PokeCoins" from its app store, brokerage Needham & Co said.

Pokemon Go, the augmented reality game from Japan's Nintendo Co Ltd <7974.T>, can be downloaded for free but iPhone users can use PokeCoins to buy additional features.

A pack of 100 PokeCoins costs 99 cents in Apple's app store, but the price can go up as much as $99.99 for a pack of 14,500. (http://apple.co/29j1uDa)

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