When Barclays executive Sam Dean went to a career fair earlier this year, he asked to speak with a group of students who were not studying finance.
The British bank is on a drive to appeal to students with a broader range of degrees who are interested in more than earning a quick buck but have been deterred by the industry's poor image.
The shift is aimed at helping address a problem in investment banking - that junior employees often come in aiming to earn a lot of money in exchange for working all hours, before leaving after a few years for private equity and hedge funds where the pay is even better.
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The British bank is on a drive to appeal to students with a broader range of degrees who are interested in more than earning a quick buck but have been deterred by the industry's poor image.
The shift is aimed at helping address a problem in investment banking - that junior employees often come in aiming to earn a lot of money in exchange for working all hours, before leaving after a few years for private equity and hedge funds where the pay is even better.
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